“Fall is all about making your home warm and welcoming for the start of a new season.  The Hamptons has always been a big inspiration for the brand, and it’s home to our Beach Market store in Wainscott as well,” shares Serena Dugan, co-founder of Serena & Lily.  “The East End is the perfect place for quiet nights by cozy fires, fun entertaining with friends, and spending quality time with family.  Here’s what’s on our radar this season: layering gorgeous luxe throws, playing with texture [we’re loving suede and linen pillows], using traditional textiles in new ways, and making a statement by mixing patterns.  My quintessential fashion item for fall is our Martine Cape [further below].  It’s simple, classic and flatters everyone – not to mention the wool is beyond gorgeous.”

Dugan adds, “The Serena & Lily Home collection features: Layers of color, pattern, and texture. Luxe material mixes.  Spaces that are collected, confident, chic.  A celebration of individual style.”  Serena shares her fall favorites below.  The Serena & Lily fall collection is currently available at 332 Montauk Hwy, Wainscott, or shop online at serenaandlily.com

The Serena & Lily Fall fashion collection offers a range of Hamptons must-haves, including: capes, culottes, pencil pants and shirt dresses – incorporating the brands signature use of thoughtful color and pattern.