“There is great irony in the fact that the moment you become comfortable in your skin, it begins to sag,” shares Knocking on Forty founder, brand strategist, and creative director, Cayli Cavaco Reck with her trademark wit.…

“What began as my way of staying focused and comfortable in hot yoga, became the foundation of confidence, comfort and sexiness the K-DEER brand now builds upon every day,” shares designer, Kristine Deer [above]. “I feel so grateful…

ETHEL + ROW owner, Vanessa Hamer recognized a void in the Hamptons children’s market, particularly for kids ages 6-12. Vanessa shares, “I grew up in East Hampton and I’m a mom to an eight-year-old son, so I’m quite knowledgeable…

Owner Jennifer Materia shares, “I’ve always loved the sun and having sun kissed, glowing skin. The sun makes us feel vibrant and wonderful, but the rays can severely damage our skin. I wanted to create a place that could deliver the same sun…

“I spent most of my growing up on the north shore of Chicago in a town called Winnetka, a place where blue blazers, khaki pants, and “alligator” shirts were pretty much the norm,” shares John O’Donnell [above], founder…

Fairview Farm at Mecox – This is one of the best farm stands in the Hamptons. My staples are the Challah and the pies. The owner, Harry, is famous for the addictive Challah that comes in an array of flavors including sea salt, raisin, whole…