This July, Pink Chicken celebrated the launch of its new collaboration with Baked by Melissa with a festive summer gathering at its charming Amagansett boutique. Hosted by Pink Chicken Founder Stacey Fraser and Baked by Melissa Founder Melissa Ben-Ishay, the family-friendly morning welcomed editors, creators, and local families for an exclusive first look at the colorful collection.

Set against the backdrop of one of the East End’s most beloved shopping destinations, the celebration perfectly captured the joyful spirit behind the collaboration. Guests enjoyed Baked by Melissa’s signature sweet treats while children delighted in crafts and festive activities throughout the store. The celebration reflected the joyful personalities of both brands, bringing together fashion, family, and sweet treats in true Hamptons style. 

Blending Pink Chicken’s vibrant prints with Baked by Melissa’s signature whimsy, the collection is designed to add a little extra color, comfort, and sweetness to everyday moments – whether cozying up in Pink Chicken’s ultra-soft pajamas or sharing a box of Baked by Melissa cupcakes. The partnership brings together two female founders, moms, and longtime admirers of one another’s brands, united by a shared mission of spreading joy, celebrating life’s sweetest moments, and creating products that bring families together. To explore the collection, click here.

-By Patricia Sotos