NEW KDHamptons Party Diary: FreshDirect Celebrates New Rosé Express Launch


FreshDirect, the Northeast’s leading pure play online fresh food grocer, recently celebrated the launched the Rosé Express service in the Hamptons and Montauk at Topping Rose in Bridgehampton. The new offering provides same-day service as well as 2-hour wine, beer and spirits delivery services to residents and customers as part of a continued expansion and adaptation to meet shifting customer needs during and after the pandemic.

As part of this new summer season service, FreshDirect unveiled a pink Rosé Express-branded vehicle (above) which stops daily at various locations, delivering rosé and other customer-favorite wine, beer and spirits locally. Summer residents and FreshDirect customers can find all they need for Happy Hour gatherings and other celebrations. Additionally, FreshDirect will host select activations throughout the remainder of the summer.

Château d’Esclans served their fan favorite Whispering Angel and Rock Angel rosés at the VIP event as well as Moët Hennessy’s newest cocktail, the Chandon Garden Spritz. The spritz is a unique blend of Chandon sparkling wine from Mendoza, Argentina with a unique twist: Chandon’s own bitter-orange liqueur, handcrafted with locally sourced oranges, herbs and spices. Artisanal summer bites served by celebrity chef Jean Georges were a huge hit at the event.

The FreshDirect team.   


The fab gift bag  of FreshDirect goodies.