Fashion On Wheels: Lorenzo Martone Launches New Bike Line at the Surf Lodge!

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Lorenzo Martone

 

 

Our favorite functional fashion accessory of the summer is a new brand of bicycle. Whether you are meeting a friend for a taco brunch at La Brisa, checking out the surf at Ditch Plains, or warming up before a Yoga Shanti class in Sag Harbor, why not cruise around the Hamptons in style?

 

 

Brazilian New Yorker and entrepreneur, Lorenzo Martone, recently launched Bicycles by Martone Cycling Co. Every bike has a distinguishing red chain with automatic changing gears depending on your speed. Built for men or women, cool colors include: red, white, black, silver, and gold.  Like to accessorize? Use the baskets built into each handlebar for fruits you picked up at the farmer’s market, your Tory Burch jellies, or your new rescue puppy from SASF [hint, hint!]

 

 

Here are some of our favorite models:

Women's Grand, $899; martonecycling.com

 

 

Women's Regard, $899; martonecycling.com

 

 

Men's Gramercy, $899; martonecycling.com

 

Men's Mercer; $899; martonecycling.com

 

Location: The Surf Lodge, 138 S. Edgemere Rd, Montauk.  631.668.1562.  martonecycling.com

 

 

Martone bicycles are available at Montauk’s Surf Lodge’s Surf Bazaar along with Saks Fifth Avenue. Check out these fun party pix from the recent launch event at the Surf Lodge.


 

 

 

Jake Deutsch, Brian Atwood, Sarika Rastogi and Peter Heron

 

 

Erin Cullison

 

 

Tulasi Fichter, Lauren Conolan-Richards, Megan Abraham

 

 

 

 

Erin Cullison, Scott Lipps and Harry Beee

 

 

Sunset at the Surf Lodge