If effortless summer style is on your Hamptons shopping list, here’s one destination you’ll want to add to your calendar. Celebrating an exciting milestone, beloved womenswear brand Rebecca Taylor is bringing its signature style to the East End with its first-ever Hamptons residency at The HUB Bridgehampton, taking place throughout the month of July.

This residency marks one of the key fashion moments in the Hamptons this July, a first month-long Hamptons takeover from a legacy womenswear brand celebrating its 30th anniversary and debuting its Spring/Summer 2026 Collection exclusively at The HUB. As Rebecca Taylor celebrates its milestone year, this will serve as its exclusive Hamptons home for July. Known for effortless sophistication and timeless femininity, the brand selected The HUB for its strong community presence and role as a premier East End shopping destination.

“2026 marks Rebecca Taylor’s 30th year in business, and we’re excited to celebrate that milestone through our partnership with The HUB this summer. Our collections are designed to make every day feel special, offering standout workwear and elevated weekend styles with an unexpected twist. The HUB’s strong sense of community and approach to bringing together brands and consumers makes it a natural partner for Rebecca Taylor. We’re excited to bring the Spring 2026 collection to life in the Hamptons and connect with the modern, confident women who inspire everything we do.” says COO, Devyani Ramani

The Spring/Summer 2026 Collection features hand‑painted prints, perfectly placed ruffles, and versatile silhouettes designed for the modern woman balancing family, work, and style. Highlights include the whimsical Daphne print, sunshine‑inspired Cleo, chic Emery Jacquard separates, and nautical Joselene Stripes which are all perfect for Hamptons summer dressing.

Whether you’re searching for the perfect summer dress, polished separates for entertaining, or simply looking for your next East End shopping destination, Rebecca Taylor’s exclusive Hamptons residency is well worth a visit this season. This stylish pop-up will be one of the standout fashion moments of the summer.

I had the pleasure of wearing the Emilia Dress from the Spring/Summer 2026 collection, and it’s easy to see why Rebecca Taylor has remained a favorite for three decades. The romantic floral print, feminine details, and graceful silhouette embody effortless Hamptons style. It’s exactly the type of dress I love wearing throughout the summer; it is polished without trying too hard, and perfect for everything from garden parties to sunset dinners.

-By Ruby Watts