CALLING ALL HAUTE HAMPTONITES: SERENA & LILY HAS OPENED A FLAGSHIP STORE IN WAINSCOTT!!!

Serena & Lily, the aspirational lifestyle and home decor company will open its doors for customers this Memorial Day weekend. Staying true to the brand’s beachy chic roots, the 3,200 square foot store boasts a sprawling floor plan, crisp white walls, and plenty of light throughout, evoking a classic Hamptons look.

The space will offer a great selection of Serena & Lily core product: bedding; custom upholstery; furniture; decor; tabletop; indoor and outdoor living and a separate KIDSHOP space that will feature bedding; games and unique items for the budding Hamptonista in your life! In addition to the home decor items the Serena & Lily Beach Market will also house items from the brands newly launched S & L capsule collection of women’s accessories!

“It’s a major step for us a brand,” shares Lily Kanter, co-founder and Chief Executive Officer. “We’re so thrilled to finally have a three-dimensional space where people can come interact with our product. It will be like walking through the pages of our catalog for many, but we’ve taken the vision even further with this space. There’s a surprise around every corner.”

Here are KDHampton’s favorite picks from the new Serena & Lily Wainscott store for summer 2013!

Great base linens set for any haute Hamptons home!

Wrap yourself in these fab patterned sarongs for a day at Coopers Beach, or shopping on Jobs Lane in Southampton.

Loving these striped runners for a beach cottage, and the price is so affordable!

A tote large enough to schlep towels and stylish enough for lunch a Pierre’s, a KDH staple!

The classic sling, updated with a contemporary signature Serena & Lily pattern~ love it!

**Make sure to check out all that Serena and Lily has to offer either in store at 332 Montauk Highway in Wainscott or online at: www.serenaandlily.com