Rocco Launches Limited Edition Rosé Colored Drinks Fridge with Wölffer Estate


Rocco x Wölffer Estate Super Smart Fridge has officially launched their collaboration with Wölffer Estate, the East Coast’s sustainable vineyard renowned for its visual and taste portrait of the Hampton’s high summer. This July, Rocco and Wölffer Estate introduce a limited- edition of The Super Smart Fridge in a Rosé color. This partnership marks the debut of Rocco’s first new colorway offered since its launch in November 2023 and celebrates the 10th Anniversary of Wölffer Estate’s iconic Summer in a Bottle Rosé.

Designed to capture the spirit of summer, the partnership merges the cutting-edge innovation and sleek design of Rocco’s Super Smart Drinks Fridge with the rich heritage of the Hamptons-based Wölffer Estate. In addition to the new color, the purchase of this limited-edition fridge includes six bottles of Summer in a Bottle Rosé to enjoy throughout the warmer months.

“We are so excited to partner with Wölffer Estate Vineyard, home of the most iconic rosé on the East Coast where we are based,” says Alyse Borkan, co-founder of Rocco, “ At Rocco, we look to celebrate everyone’s favorite drinks in fun and unexpected ways, and the limited edition Rosé-colored drinks fridge is a perfect embodiment of that vision. We couldn’t think of a better way to celebrate the 10th Anniversary of Summer in a Bottle Rosé than by bringing it right into our communities’ homes.”

“We’re thrilled to collaborate with Rocco to bring the spirit of Wöler Estate into more homes,” says Joey Wölffer, Co-Owner and Chief Brand Officer of Wölffer Estate. “Our Summer in a Bottle Rosé has always been about celebrating life’s special moments. This limited-edition rosé colored fridge stocked with Summer in a Bottle is the perfect way to bring people together to make memories. It’s a wonderful way to mark our 10th anniversary and share our iconic rosé with more wine lovers across the US.”

The new rosé-inspired color is available for purchase for $1,495 on, The Wine Stand at Wölffer Estate, and the goop location in Sag Harbor. Additionally, customers will receive a $165 digital gift card to use on Wö to stock up their fridge for rosé season! CHEERS!