Style icon and newly announced Real Housewives of Beverly Hills cast member Rachel Zoe lit up the Hamptons this past weekend, celebrating Vivrelle’s chic “Charmed Summer” event in Bridgehampton.

The occasion marked the launch of Vivrelle’s first-ever summer pop-up in partnership with FWRD, drawing a stylish crowd that included Rachel Zoe, Kennedy Eurich, Hannah Godwin, and other fashion-forward names. Known for championing the accessibility of luxury fashion, Zoe’s support for the brand felt like a full-circle moment. 

The Vivrelle x FWRD Pop-Up is now open in Bridgehampton through September 1. Pop by to borrow designer bags from Vivrelle’s coveted collection and shop a curated selection of luxury clothing and accessories from FWRD.

*Photos via BFA provided by brand

-By Patricia Sotos