To celebrate the launch of their bold new capsule collection, Can’t Be Tamed, Alice + Olivia by Stacey Bendet teamed up with Ford Bronco for an unforgettable night in Montauk on Friday, June 20th. The limited-edition 10-piece collection blends Alice + Olivia’s signature feminine silhouettes and playful prints with rugged Western-inspired detailing, channeling the free-spirited Americana energy of Bronco. 

The event took place at Mary Lou’s Montauk, the new coastal hotspot freshly arrived from Palm Beach. A blend of classic seaside charm and high style interiors, Mary Lou’s was the perfect backdrop for this fashion-meets-frontier celebration.

Two custom-painted 2025 Ford Broncos featuring iconic Alice + Olivia prints sat outside the venue surrounded by stacked vintage luggage, whimsical road signs, and retro gas station details – a cheeky nod to a glam road trip down Route 66. One of the custom Broncos will be auctioned off at God’s Love We Deliver’s Midsummer Night Drinks in East Hampton on July 26th. All proceeds will go to the nonprofit, which provides meals to New Yorkers living with severe illness.

Inside, the eclectic space featured customized Ford and Alice + Olivia surfboards, vintage gas pumps, and license plate decor, setting the tone for a night of fabulous fun. Guests sipped on floral cocktails and nibbled on mini branded burgers while dancing to a DJ set by sibling duo Blu and Rex DeTiger, followed by a special live performance by Bijou Phillips.

Models floated through the space wearing standout looks from the collection, while racks of pieces were displayed throughout for partygoers to browse. One of the night’s most-loved activations? A hat customization station, where guests could design their own cowboy or trucker hats with Alice + Olivia x Bronco embroidered patches – a perfect take-home from the Wild West-chic evening. 

The guest list was just as glam, with appearances by Brooks Nader, Olivia Palermo, Georgia Fowler, Keleigh Teller, Harry Connick Jr., and, of course, Alice + Olivia founder Stacey Bendet – glowing in a head-to-toe look from the collection. 

It was a night of fashion, fun, and fearless flair—exactly what we’ve come to expect from Alice + Olivia. The evening marked not only a fabulous launch but also the official kickoff to a very stylish summer out East.

To shop the new collection, click here.

-By Patricia Sotos