PAMELA ANDERSON CELEBRATES NEW MINDFUL BEAUTY BRAND SONSIE IN NYC

*Pamela Anderson poses inside Pamela Anderson’s “Sonsie Garden” with Shopify on October 24, 2025 in New York City. (Photos by Jamie McCarthy/Getty Images for Shopify)*

Pamela Anderson has had all eyes on her throughout her iconic career—but her latest chapter might just be our favorite yet. The bombshell turned earth beauty muse recently launched Sonsie, a clean beauty line she created with her sons, Brandon and Dylan Lee, celebrating confidence, simplicity, and natural radiance. With vegan, botanical formulas and that signature Anderson ease, Sonsie is the new beauty obsession the girlies can’t stop talking about—and we’re thrilled to share it with our KDHamptons readers.

Anderson recently hosted a press preview event on Friday, October 24 to launch the pop-up for her mindful beauty brand at Shopify NY. The pop-up was open to the public, bringing lush greenery and sensory experiences reminiscent of Anderson’s Vancouver Island lifestyle —the same inspiration behind Sonsie’s product line. “Sonsie has always been about more than products — it’s a way of living, something we’ve built together. It’s a movement in beauty,” says Pamela. The Manhattan unveiling felt like a love letter to self-care—glowy skin, effortless hair, and the kind of warmth that feels right at home in the Hamptons.

Anderson’s Sonsie has also partnered with Shopify to launch the Sonsie x Shopify Mindful Beauty Award — a $100,000 grant created to support early-stage, female-founded businesses in the beauty and wellness space. The initiative celebrates brands rooted in mindfulness, sustainability, and self-care. The grant announcement took place during a lively Q&A discussion at the pop-up between Anderson and her son Dylan Jagger Lee, with whom she co-owns Sonsie. It was truly a family affair.

Pamela shares why she chose independence — to protect integrity and impact: “It’s too important to hand off. We can take creative risks others might not — like investing in new biodegradable packaging — because meaning matters most. Having a garden be our main source of inspiration…etc. We can have fun with it.

“Its a challenge we took on as a family, which makes it all the more special, its easy to give your name away to brands you know nothing about – we have learned so much – about great ingredients, sustainability- the way it all works – and we are proud of the decisions we have made for us and for what we have to offer you.” Guests were treated to Sonsie’s Adapt Cream, a peptide-rich green barrier cream designed to repair, hydrate, and smooth skin. Basic Balm in Sugar-Dipped Rhubarb, a nourishing, glossy lip salve inspired by Pamela’s grandmother’s rhubarb pie recipe, and a limited-edition Sonsie x SunLife Matcha.

MINDFUL BEAUTY AWARD DETAILS:
The Sonsie x Shopify Mindful Beauty Award will award over $100,000 in funding and resources to help early-stage founders grow and scale their mindful businesses.

Eligible applicants must be:
A female founder building a business in the beauty or wellness space (e.g., skincare, makeup, supplements, meditation tools, or fitness products)
A resident of the U.S.
Have an active Shopify store during application (no purchase necessary)
Submit their application at sonsiexshopify.com between October 27 and December 14, 2025