Hamptons beach days are meant to be easy, breezy, and joy-filled. And yet, somehow, we still find ourselves dragging giant towels, tangled chairs, and sandy everything to the shore. Then there’s Alaya Beach Co., the Hamptons-born brand making beachgoing (and all kinds of outdoor lounging) way more stylish and less of a hassle.

At the heart of Alaya Beach Co. is their hero product: the Alaya Packable Beach Blanket—aka the Swiss Army knife of picnic gear. It’s 81″ x 81″ of lightweight, sand-resistant nylon goodness, and it folds down into a little 8″ x 4″ bundle that fits in your hand. Throw it in your tote, your bike basket, your beach bag, it’s that compact.

Need to anchor it on a breezy day? No problem. Built-in sand pockets at the corners keep things grounded (no more chasing your blanket down the beach). Spilled your iced coffee or rosé? It’s water-resistant and dries in minutes. Basically, it’s doing the most so you can relax and do the least.

Alaya means joy, home, and togetherness, which kind of says it all. Whether you’re on a spontaneous park date, a beach sunset hang, or just catching some backyard rays, this blanket brings a mini vacation vibe wherever it lands.

Plus, the colorways? Obsessed. Think Neon Pink + Blue, Sea Green + Lavender, and Royal Blue + White, all designed to stand out on the sand or grass in the chicest way possible.

The brand’s roots are in the Hamptons, where laid-back coastal style meets clever design. Alaya Beach Co. was started to fix a simple problem: the beach gear struggle is real. So they created something beautiful, functional, and ready to go wherever your summer takes you.

The price is $45 with free shipping over $75, and it ships in 24 hours! Customers can also use code BEACHLIFE for 10% off their first order.

Visit www.alayabeachco.com to shop!

— by Declyn Keiser