Mommys from Sag Harbor to Sagaponack rejoice —  the first luxe all-inclusive baby merchandise store has opened in the Hamptons. Lullanest is a super chic, one-stop-shop in East Hampton that is designed to make shopping for babies stress-free, offering a year-round curated collection of clothing, furniture and safety forward, high quality, natural baby products that don’t sacrifice on style for hip new parents.

Lullanest founder and Hamptons and NYC homeowner, Katerina Williams, is also a new mom and expecting her second child this summer. Her experiences as an expecting and new parent, while balancing a law career, fueled the creation of Lullanest.  “I love being a mom. While expecting, I was thrilled to prepare for baby…or as it’s commonly called, to ‘nest.’ But I found myself confused about which products are best for my little one, overwhelmed by the crowds in New York City and disappointed that the Hamptons lacked a store focused on all things baby,” Williams says.  “Relentless research at home and referral-collecting took a toll on this already exhausted mama, so I created Lullanest for parents like me – those wishing to be guided through the nesting process by a team offering educated advice, and better, safer products for babies.”

With its bright, tranquil, charming ambiance, Lullanest defines luxury and ease. The 1,100 sq ft centrally located corner boutique boasts original decorative tin ceilings and flowing natural light from its ample windows. The whitewashed floors, pale walls and serene lighting provide a soothing backdrop for your personally tailored shopping and custom baby registry experience.

Lullanest is located at 78 Main Street, East Hampton.  For more information visit their website lullanest.com or call 631-527-3507.