KDHamptons New Design Obsession: Nordic Knots Rugs


Inspired by the shades of Stockholm, Nordic Knots is founded on the Scandinavian tradition of functional design with a minimalist aesthetic. It should be simple to pick a rug because it’s the foundation to a beautiful room, that’s why Nordic Knots focuses on high quality wool rugs in timeless patterns. The hot home brand was founded by Swedish family trio Liza Laserow, Fabian Berglund and Felix Berglund who joined forces in 2016. Together, they have created a family business with one simple goal. Make a better rug, with better design at a better price.

Offering beautiful shades of blue hues, and myriad patterns that compliment a well designed beach house, Nordic Knots is a perfect fit for a haute Hamptons home.  I can’t wait to add one to my cottage on the bay this spring.

“We wanted to bring something from our home to every home and we realized that at the center for every beautiful Swedish home is a good rug.” 

“Our love for the vibrant facades of the 19th century classic Stockholm architecture inspired our design. The pale- and deep blues, the pinks, the yellows and the burnt reds are all colors that carry through the entire collection along with the simplicity of the patterns. That makes choosing rugs for multiple rooms easy. No matter the size, pattern or color, they’re designed to look great together. It’s that simple.”

Here’s something you don’t see very often: Nordic Knots offers free USA shipping in 4-7 days on all rugs in stock, and offers free returns within 30 days in case you decide you want a different pattern or color.

“All our rugs are made with 100% high quality New Zealand wool. Handmade by highly skilled and experienced weavers in Bhadohi, India.”

For Valentine’s Day Nordic Knots is offering a free rug for the best loving looking lovers on a rug photographed and tagging #allyouneedisrug.  Additionally, on Valentine’s Day they will be offering 15% on their site using the CODE “allyouneedisrug” when checking out.

“We want to celebrate that our rugs are made with love, and for loving by anyone who keeps them in their home. Our rugs are ‘Made for Loving’. We want to lean into some humor and a modern Scandinavian lifestyle that is inclusive of all types of loving,” shares the designer. For more information and shop the full collection, please visit nordicknots.com or follow @nordicknots on Instagram.