Owner Sasha Benz

From her early days as a freelance fashion stylist to being a Creative Director at a trendy hotel to becoming a CEO of a lifestyle blog and a digital business card app, you could say Sasha Benz , Owner of Wyld Blue + Wyld Black knows a thing or two about being a successful businesswoman.  The style maven oversees the curation of her brand with her impeccable eye for style and detail, and homage to her years traveling the world and absorbing the cultures of home meets lifestyle. Named after her children, Wyld Blue nestled in dreamy Montauk and known for its curated, beachy aesthetics that blend memories of a raucous past with the promise of an adventurous future.

The Sydney native began her career as a freelance fashion stylist where she regularly contributed work for renowned fashion magazines like Vanity Fair, Vogue Australia, and Harper’s Bazaar Australia. Her clientele included celebrities such as Cate Blanchett, Kylie Minogue, Ruby Rose, Sara Sampaio, Michael Bublé, and David Cambell. KDHamptons asked Sasha to count down her favorite finds in store now at Wyld Blue that will be your perfect “FIT” for Labor Day Weekend in the Hamptons HERE.

From housewares to childrens’ clothes to women’s fashion, Wyld Blue encapsulates the feeling of endless summer with its notes of shimmering copper, mossy greens, and crisp whites. The neutral tones pair well with Montauk’s beach scene, serving as blank palettes amid the deep blue coastal waters.

Sasha selects pieces from up-and-coming designers and layers them beside well-known designer brands, creating a curated aesthetic that pairs luxury staples beside bohemian complements. The result is a timeless collection of vintage attire that flirts with of-the-moment standouts. Vintage pieces are gathered from as far back as the 1950s and include everything from playful satin pajamas to sumptuous evening gowns while newer pieces combine cashmere and silks with lace trims and oversize dimensions. No matter its age, every piece finds its roots in Sasha’s own aesthetic–as a mother, as a stylist, and as an adventurer.

Whether searching for gemstones rings for mom, a pair of stunning straw sandals for your littles, or an on-trend bucket cap for teens, fashion is a family affair at Wyld Blue. Every piece has a story, and every story has its beginning in the Benzs’ continued love of travel and exploration. The store stocks an edit of brands from around the world, with a focus on younger Australian talent. Lack of Color, Amber Sceats, Elvis Et Moi, Vehla Specs, Saint Holiday, Spell and the Gypsie, Teressa Folglia, and incredible homeware finds from around the world tied in with vintage Chanel, Louis Vuitton and Dior treasures from What Goes Around Comes Around.  Location: 716 Montauk Hwy, Level 2, Montauk.