Having friends over for dinner in the Hamptons and realize you are down to one bottle of rosé? Don’t fret, or battle the traffic to rush to the store, FreshDirect has come to our rescue!  FreshDirect, the Northeast’s leading pure play online fresh food grocer, has launched the Rosé Express service in the Hamptons and Montauk. The new offering provides same-day service as well as 2-hour wine, beer and spirits delivery services to residents and customers as part of a continued expansion and adaptation to meet shifting customer needs during and after the pandemic. 

As part of this new summer season service, FreshDirect has unveiled a special Rosé Express-branded vehicle stopping daily at various locations, delivering rosé and other customer-favorite wine, beer and spirits locally. Summer residents and FreshDirect customers can find all they need for Happy Hour gatherings and other celebrations. Additionally, FreshDirect will host select activations throughout the remainder of the summer.

To celebrate the launch of the Rosé Express, FreshDirect is hosting a VIP party at beautiful Topping Rose in Bridgehampton with Château d’Esclans who will be serving their fan favorite Whispering Angel and Rock Angel rosés.  Also being served is Moët Hennessy’s newest cocktail, the Chandon Garden Spritz, a unique blend of Chandon sparkling wine from Mendoza, Argentina with a unique twist: Chandon’s own bitter-orange liqueur, handcrafted with locally sourced oranges, herbs and spices. Artisanal summer bites will be served by celebrity chef Jean Georges.

“With the anticipated summer season underway, there’s certainly cause for celebration with family and friends, and we are thrilled to launch Rosé Express, providing service, ease and speed to new levels,” said Farhan Siddiqi, interim CEO, FreshDirect. “As a leader in food home delivery, we are always looking for new ways to enhance our customers’ shopping experience.” 

FreshDirect’s expanded alcohol service to the Hamptons and Montauk will also be included in their Summer of Savings. This summer, delivery pass members receive 5% off of every order with the code DPSAVE, and all customers can enjoy free delivery with the code FDFREE. FreshDirect is also curating a special social media series on its social channels, capturing the excitement and celebratory sentiment of this summer season so follow along HERE.