The Best Back To School Hamptons Style, By johnnie-O


johnnie-O and Brady Hopkins

Founded by John O’Donnell, johnnie-O is a lifestyle brand uniquely identified as West Coast Prep, offering a range of apparel and accessories for men and boys.  John shares, “I spent most of my growing up on the north shore of Chicago in a town called Winnetka, a place where blue blazers, khaki pants, and “alligator” shirts were pretty much the norm, “The collection includes polo shirts, button-downs featuring the signature Tweener Button®, bottoms, outerwear and a line of PREP-FORMANCE™ gear for the active lifestyle.  KDHamptons official Kid Correspondent, Brady Hopkins, models some of our favorite pieces from the fall collection.

johnnie-O and Brady Hopkins

johnnie-O and Brady Hopkins
Brady packed up his weekend wear in this handsome duffle by johnnie-O for a staycation at the Baker House in East Hampton
Brady Hopkins and johnnie-O
Pumpkin driving at Hank’s Pumpkintown in Southampton

johnnie-O and Brady Hopkins

Kelli Delaney & Brady Hopkins
Brady helped me judge the HC&G Tabletop competition at the Hampton Classic this year in his johnnie-O duds!

***Shop johnnie-O online at and specialty retailers across the United States.