This summer, a new lifestyle brand is capturing the spirit of East End living and reimagining what American coastal style looks like today. Hamptons Blue is a curated homeware label rooted in English and European design traditions, offering a modern interpretation of heritage style: refined, relaxed, and deeply personal. Founded by longtime friends Dana Feller and Julie Rankin, Hamptons Blue is the result of two lives shaped on opposite sides of the Atlantic and a shared love of timeless design, fine craftsmanship, and spaces that feel both layered and lived in.

Rankin, a California native and 30-year London resident, brings an artful sensibility influenced by her career in fashion and interiors. Feller, a longtime resident of the Hamptons, reflects the effortless charm and warmth of East End living, rooted in tradition without pretense.“Our homes reflect how we live,” says Rankin. “For me, that’s always meant simplicity, quiet color, and thoughtful layers. Blue and white has been a constant in my life — timeless, comforting, and full of character.”

The Hamptons Blue collection includes handwoven linens, artisan-made ceramics, glassware, and decorative accents — all selected for their quality, provenance, and ability to create a sense of place. Designed to feel both classic and current, the pieces are made for homes that value beauty, ease, and intention. “This brand tells the story of how we live and how we aspire to live,” says Feller. “It’s about finding elegance in the everyday and surrounding ourselves with things that bring both purpose and calm.”

Hamptons Blue launched online earlier this summer and will debut in person at the 2025 Hamptons Classic Horse Show in Bridgehampton,August 24- 31, where the brand will showcase its signature style in a thoughtfully curated 12×12 booth. One of the only emerging homeware brands with a physical presence at the show, Hamptons Blue is bringing its quietly luxurious aesthetic to one of the season’s most anticipated events.

With deep roots in the East End community and a design sensibility shaped by both European heritage and Hamptons ease, Hamptons Blue speaks to a new wave of elevated living. The brand has already begun appearing at private clambakes, garden lunches, and design-forward homes across the region, offering a fresh but familiar voice in the world of home and lifestyle.

At a time when home is more personal than ever, Hamptons Blue offers a collection that feels both of the moment and enduring — created with care, inspired by tradition, and always designed to feel at home by the sea.

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