If there’s one thing the Hamptons does best (besides rosé and sunset sailing), it’s effortless elegance, and now, one of fashion’s most iconic minimalist designers is making that her whole mission. This past weekend in Sag Harbor, Lisa Kulson, the woman behind Theory’s original cool-girl aesthetic, gave an exclusive sneak peek of her brand-new luxury label, KULSON, at Sage & Madison. If quiet luxury had a summer wardrobe, this would be it.

Held in a sun-drenched garden tucked behind the boutique hotel, the Summer Collection Preview felt more like a stylish get-together than a traditional fashion event. Guests sipped, mingled, and got up close with Kulson’s new capsule, a curated edit of refined pieces that channel the very essence of modern Hamptons style: breezy, elevated, and undeniably chic.

The collection is all about clean architectural lines, floaty luxe fabrics, and just the right amount of structure to take you from Montauk brunches to Shelter Island dinners without skipping a beat. It’s clear Kulson understands the East End woman: she’s not here for fussy trends, she’s here for timeless confidence.

Lisa Kulson is no stranger to building a fashion empire. As the design force who shaped Theory’s now-iconic aesthetic, she’s long been a name that resonates with women who dress with intention. With KULSON, she’s channeling that same DNA into something even more personal, refined, and pared-down pieces that feel like wardrobe staples you’ll keep forever.

The full KULSON collection officially launches in Fall 2025 at select specialty retailers across North America, but if you were lucky enough to be in Sag Harbor this weekend, you got an early taste of what’s to come. So next time you’re wandering down Main Street post-farmers market or heading to cocktails at Baron’s Cove, just know: a new Hamptons fashion moment has officially arrived.

All Photos by: Rob Rich/SocietyAllure.com ©2025 robrich101@gmail.com 516-676-3939

Visit: https://kulson.com/

— by Declyn Keiser