This past Friday in NYC, Avi & Co. made a major statement at Michael Rubin’s Fanatics Fest, an all-star gathering of athletes, collectors, and pop culture icons that’s now recognized as the world’s largest event for sports and collectibles. The event brought together an A-lister pack of celebrities including Tom Brady, Jay-Z, LeBron James, Derek Jeter, Eli & Peyton Manning, Alex Rodriguez, Travis Scott, and Kevin Costner, among others, making it one of the most visible pop culture moments of the summer. While Tom was being adorned with the Diamond Dial watch he jokingly shared, “I gotta work till I’m 150 to afford all this”, to which, Avi Hiaeve responded,”Nah, you’re the GOAT, you’re the GOAT…”

Tom Brady and DJ Khaled stood out from the group, both wearing Avi & Co., cementing its place at the intersection of sports, luxury, and celebrity culture. Brady was wearing Avi & Co.’s AH17 timepiece, crafted in 18K White Gold with a Diamond Dial 44MM, paired with a bold Custom 2-Kelo Rose Gold Diamond Cuban Chain 14K (26.5 inches, 320.44 total carat weight)—a look that turned heads among fellow icons.

Meanwhile, DJ Khaled layered multiple pieces from Avi & Co.’s high jewelry collection, making a powerful visual statement including: DJ Khaled completed his look with the Audemars Piguet Royal Oak Perpetual Calendar in Blue, purchased from Avi & Co.’s renowned rare timepiece collection.

Prices available upon request. Available at: aviandco.com and Avi & Co. Showrooms in New York City, Miami, and Aspen.

—by Brady Hopkins